The End of Cable TV? How Everyone Will Watch Television In The Future
“OTT [Over the Top] devices vary in form, but they share the function of bringing in video content over existing Internet connections through service providers like Hulu, Amazon Instant Video, and Netflix. Such services feature on-demand video programming at monthly rates that are typically much lower than cable subscription rates (for a more limited range of content, of course). [...] The other half of the squeeze on the cable TV industry comes from the ossified business practices of the industry itself. Cliffhanger battles for carriage rights that lead content creators to pull their programming from cable and satellite systems if they can’t get a deal they like is shooting the industry in the foot.”
